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PROMO GREEK 2nd year

From July 11 to August 12, 2022, an extensive promotional campaign for Rodakina Naoussas PDO (Naoussa peaches) took place across several supermarkets in Greece. The campaign was organized over multiple periods:

  • July 11–15
  • July 18–22
  • July 25–29
  • August 1–12

This promotion aimed to familiarize Greek consumers with the distinct qualities, uses, and health benefits of Naoussa PDO peaches. During these sessions, shoppers enjoyed product tastings and received educational materials about the peaches, enhancing product awareness and fostering a connection with this regional specialty. The campaign effectively engaged consumers across Greece, promoting the value of Rodakina Naoussas PDO as a premium, authentic product.

Tuesday, 14 March 2023

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.