From July 11 to August 12, 2022, an extensive promotional campaign for Rodakina Naoussas PDO (Naoussa peaches) took place across several supermarkets in Greece. The campaign was organized over multiple periods:
- July 11–15
- July 18–22
- July 25–29
- August 1–12
This promotion aimed to familiarize Greek consumers with the distinct qualities, uses, and health benefits of Naoussa PDO peaches. During these sessions, shoppers enjoyed product tastings and received educational materials about the peaches, enhancing product awareness and fostering a connection with this regional specialty. The campaign effectively engaged consumers across Greece, promoting the value of Rodakina Naoussas PDO as a premium, authentic product.