From November 11–26, 2021, an exclusive promotional campaign was held
across various supermarkets in Romania to highlight the Magiun de prune
Topoloveni PGI (a traditional plum jam with Protected Geographical
Indication status). This event aimed to introduce consumers to the
unique qualities, culinary uses, and health benefits of the authentic
Topoloveni plum jam. During the promotion, customers had the opportunity
to sample the product and receive informational materials detailing its
traditional production methods and cultural significance, encouraging
increased awareness and appreciation of this regional specialty.