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PROMO ROMANIA 2nd year

From November 11–26, 2021, an exclusive promotional campaign was held
across various supermarkets in Romania to highlight the Magiun de prune
Topoloveni PGI (a traditional plum jam with Protected Geographical
Indication status). This event aimed to introduce consumers to the
unique qualities, culinary uses, and health benefits of the authentic
Topoloveni plum jam. During the promotion, customers had the opportunity
to sample the product and receive informational materials detailing its
traditional production methods and cultural significance, encouraging
increased awareness and appreciation of this regional specialty.

Tuesday, 14 March 2023

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.