From August 19–21, 2021, an exclusive promotion for Rodakina Naoussas PDO (Naoussa peaches) was conducted at several supermarkets in Romania. This campaign was designed to introduce Romanian consumers to the unique qualities, uses, and health benefits of these premium peaches. During the promotion, shoppers had the opportunity to sample Rodakina Naoussas PDO peaches and learn more through informational materials, enhancing awareness and appreciation for this protected designation product within the Romanian market.
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