In the first year of the Euthentics project, a Tasting Days in POS (Point of Sale) promotional activity was launched across 11 stores in Greece, running for a total of 105 days. Although initially provisioned for 120 days, the campaign was shortened due to limited availability at the selected stores, with the remaining 15 days scheduled for the project’s second year.
The Tasting Days events took place from August 9–14 and August 16–20, 2021, across 21 designated points of sale. During these sessions, customers were offered samples of Naoussa PDO peaches, along with promotional materials detailing the unique qualities of the product. This initiative helped raise awareness and encourage peach consumption directly among consumers at key retail locations, fulfilling a core part of the project's outreach and product engagement strategy.
