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Road Show Y1 Greece

In the first year of the Euthentics project, a series of ten (10) roadshows were organized to promote Naoussa PDO peaches and increase consumer awareness. The roadshows were strategically placed in central locations within major cities and shopping centers to attract a diverse demographic and maximize outreach. The details of the roadshows are as follows:
  1. Xanthi – July 10, 2021
  2. Evosmos – July 11, 2021
  3. Evosmos – July 13, 2021
  4. Kordelio – July 12, 2021
  5. Thessaloniki – July 14, 2021
  6. Thessaloniki – July 21, 2021
  7. Alexandroupoli – July 19, 2021
  8. Kavala – July 20, 2021
  9. Ampelokipoi – July 22, 2021
  10. Menemeni – July 23, 2021

Each roadshow lasted approximately six hours per day at each location, allowing for maximum engagement with consumers. Promoters actively invited passersby to learn more about the fruits and the Euthentics project, distributing brochures and samples of the featured products. This initiative was essential in educating the public about the benefits of Naoussa PDO peaches, fostering a connection between consumers and quality local produce, and promoting the project’s goals effectively.

Friday, 13 January 2023