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Road Show Year 2 Greece

In 2022, the Euthentics project organized a series of roadshows across five areas in Greece, continuing its efforts to promote Naoussa PDO peaches. This campaign spanned a total of 10 days, with each event lasting approximately six hours to maximize consumer engagement and information dissemination. The details of the roadshows are as follows:

  1. Thermi, Thessaloniki – July 16 & 17, 2022
  2. Ampelokipoi – July 18 & 19, 2022
  3. Evosmos – July 22 & 23, 2022
  4. Kalamaria – July 27 & 28, 2022
  5. Lagkadas – August 1 & 2, 2022

During these roadshows, promoters engaged with a large number of consumers, providing information about the Euthentics project and the unique qualities of Naoussa PDO peaches. They distributed brochures and offered product samples to enhance consumer awareness and foster appreciation for this high-quality regional fruit. The initiative aimed to strengthen the connection between consumers and local agricultural products, furthering the project's mission to promote healthy consumption and support local farmers.

Friday, 13 January 2023