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Theatrical Event Greece

In the first year of the Euthentics project, an engaging theatrical play was produced and performed in various public locations across Greece to promote peach consumption, particularly the Naoussa PDO (Protected Designation of Origin) peaches. The initiative aimed to reach a broad audience, with a troupe performing short, 6-7 minute scenes in two-hour sessions, each set resembling a treehouse of larvae to creatively represent peach origins and quality.

Performances took place from July 10 to July 23, 2021, in five selected cities:

  1. Xanthi – 10/07/2021
  2. Evosmos – 13/07/2021
  3. Thessaloniki – 14/07/2021
  4. Thessaloniki – 21/07/2021
  5. Ampelokipoi – 23/07/2021

During these events, a team of promoters distributed samples of Naoussa PDO peaches packaged in transparent plastic boxes, with a total of 500 kg shared with attendees. The theatrical performances were enhanced by custom costumes and a specially designed set, both contributing to the immersive experience and supporting the project's mission to boost peach consumption through cultural engagement.

Thursday, 28 October 2021