EU food and drink reflect our cultural diversity and rich lands. EU geographical indication schemes protect specific know how, authenticity and agro-environmental conditions.

Geographical indications include protected geographical indications (PGI) and protected designation of origins (PDO). These schemes protect the name of a product that comes from a specific region and follows a particular traditional
production process.

For PDOs, the raw ingredients need to come from the region of origin where all steps of production need to take place. As for PGIs, at least one of the stages of production, processing or preparation takes place in the region.
EU legislation sets strict criteria guaranteeing the standards of all European products. Key figures on European quality policy are the Common Organization of Markets for agricultural products, the determination of common legislative frameworks of all the EU Member States to define together the specifications, the operating framework and the inspection regime, which ensure that the specifications are common to the whole European market. Cultivation and production methods meet international and European quality and safety standards.
Food safety is a top priority for European Union. The main objective of the European Commission’s food safety policy is to ensure a high level of protection of human health and consumer interests relating
to food, taking also into account the diversity and the effective
functioning of the internal market.

Strict EU rules were tightened in 2000 to ensure that European food is extremely safe. EU’s integrated approach aims to ensure a high level of food safety, animal health and welfare and plant health in the European Union by taking consistent measures from farm to
consumption and proper surveillance.

EU authorities carefully evaluate risk and always seek the best
possible scientific advice before prohibiting or allowing any product,
ingredient, additive or genetically modified organism.

This dissemination of knowledge will allow consumers to evaluate the EU products, to understand why there is so much emphasis given to food safety, and thus it will lead them to buying EU products rather than products im­ported from other countries.
The aim of the program is to enhance the positive image of European products, between target groups as defined, that have sufficient skills to receive and transmit the program messages.

The signature “Enjoy it’s from Europe” will be visible on all
communication material produced as part of the communication basis of the action.

The Campaign

This Agreement is between the following parties

On the one part, the  European Research Executive Agency (REA), under the powers delegated by the European Commission and on the other part

1. The Coordinator: AGROTIKOS SYNETAIRISMOS NAOUSAS (ACN) from Greece and


The EUthentics! project is promoting products Rodakina Naousas PDO (PDO-GR-0337) and Magiun de Prune Topoloveni PGI (PGI-RO-0763).

EU system of PDO/PGI

The EU schemes encourage diverse agricultural production, protect product names from misuse and imitation and help consumers by giving them information concerning the specific character of the products.
PDO (Protected Designation of Origin):

The PDO (Protected Designation of Origin) mark identifies a product originating in a specific place, region or country. The quality or characteristics of the product are essentially or exclusively due to a particular geographical environment practice with its inherent natural (raw materials, environmental characteristics, location) and human (traditional and artisanal production) factors.

Food, agricultural products and wines.
Protected Designation of Origin - PDO, covers agricultural products and
foodstuffs which are produced, processed and prepared in a given
geographical area using recognized know-how.
Mandatory for food and agricultural products
PGI (Protected geographical indication):

The PGI (Protected Geographical Indication) emphasises on the relationship between the specific geographic region and the name of the product, where a particular quality, reputation or other characteristic is essentially attributable to its geographical origin.

Food, agricultural products and wines.
For most products, at least one of the stages of production, processing or preparation takes place in the region.
Mandatory for food and agricultural products